Ranjini Roy
About Ranjini Roy
Ranjini Roy is the Head of Marketing for the Consumer Products Division, with over two decades of experience in the marketing field, particularly in the consumer products sector.
Current Title: Head of Marketing, Consumer Products Division
Ranjini Roy currently holds the position of Head of Marketing for the Consumer Products Division. In this role, she oversees the marketing strategies and initiatives targeting consumer products. Her responsibilities include managing marketing campaigns, enhancing brand visibility, and driving customer engagement. Her leadership in this division is backed by extensive experience in strategic marketing and consumer behavior.
Previous Role at Aditya Birla Group
From 2001 to 2012, Ranjini Roy worked at Aditya Birla Group as General Manager. During these 11 years, she gained crucial experience in managing large-scale marketing operations and contributing to the company's growth in the consumer products sector. Before serving as General Manager, she played a critical role in Aditya Birla Group's Grasim Industries Limited as the Head of Marketing for the Consumer Products Division.
Role as Head of Marketing, Grasim Industries Limited
Ranjini Roy notably served as the Head of Marketing for the Consumer Products Division at Grasim Industries Limited, a part of the Aditya Birla Group. In this capacity, she was instrumental in developing and executing strategic marketing initiatives. Under her leadership, the division saw significant improvements in market presence and brand performance. Her work contributed to sustained growth and competitive positioning in the consumer products market.
Education: MBA from International Management Institute (IMI)
Ranjini Roy studied at the International Management Institute (IMI) from 1999 to 2001, where she earned an MBA in Business Administration. Her academic background provided her with a solid foundation in business principles, with a particular focus on strategic marketing and consumer behavior. This education has been pivotal in her approach to managing marketing efforts and driving business growth.
Professional Experience in Marketing
With over two decades of experience in the marketing field, Ranjini Roy has specialized in the consumer products sector. She is known for implementing innovative marketing campaigns that have significantly boosted brand recognition and customer engagement. Her career is marked by a deep understanding of strategic marketing initiatives that contribute to substantial business growth.
Mentorship in Marketing
Ranjini Roy is also actively involved in mentoring young marketing professionals within the Aditya Birla Group. By sharing her extensive knowledge and experience, she plays a crucial role in nurturing the next generation of marketing leaders. Her mentorship is focused on developing strategic thinking and practical skills in marketing, enhancing the overall capability of the marketing teams she oversees.