Rishikar Krishna
About Rishikar Krishna
Rishikar Krishna is the VP Corporate Marketing & Brand at Aditya Birla Group in Mumbai, India, with extensive experience in marketing and brand management across various companies.
Title and Current Position
Rishikar Krishna is the Vice President of Corporate Marketing & Brand at Aditya Birla Group, based in Mumbai, Maharashtra, India. In this role, he focuses on digital-first marketing campaigns, moving beyond traditional advertising spaces, and forging an emotional connection with audiences to bring the parent brand closer to people.
Previous Roles at Aditya Birla Group
Before his current position, Rishikar worked as the Associate Vice President of Corporate Marketing & Brand at Aditya Birla Group from 2021 to 2023. During this period, he was instrumental in leading the company's marketing strategies and initiatives, further enhancing the brand's digital presence and emotional engagement with its audience.
Marketing Leadership at Radio Mirchi
Rishikar Krishna spent several years at Radio Mirchi in various senior marketing positions. From 2013 to 2021, he served as the AVP, Brand Solutions & Marketing Strategy, Head Brand Solutions for the Western Region, and Marketing Head for Mirchi Properties. He played a crucial role in developing and implementing marketing strategies that increased brand visibility and engagement. Previously, he had also worked as Group Marketing Manager and Senior Marketing Manager at Radio Mirchi from 2007 to 2013.
Skechers Launch in India
Rishikar Krishna was the Associate Director of Marketing at Skechers India for a brief period in 2013. During his tenure, he led the marketing efforts for the successful launch of Skechers in the Indian market. His strategic approach and innovative campaigns significantly contributed to establishing the brand in a competitive market.
Marketing Expertise and Education
Rishikar Krishna holds an MBA in Marketing from Savitribai Phule Pune University, completed in 2004. His education provided him with a strong foundation in creative strategy, analytical thinking, and digital marketing. Over his career, he has been recognized at various national and international platforms for his marketing expertise and innovative thinking. He excels at content creation, campaign management, brand positioning, and fostering collaboration within cross-functional teams.