Ruchika Khemka
About Ruchika Khemka
Ruchika Khemka is the Manager of Marketing & Customer Experience at Birla Paints, part of the Aditya Birla Group in Mumbai. She has a diverse professional background in finance, business development, and marketing, with significant contributions to customer engagement and digital transformation.
Manager Marketing & Customer Experience at Birla Paints
Ruchika Khemka currently serves as the Manager of Marketing and Customer Experience at Birla Paints, part of the Aditya Birla Group. Based in Mumbai, she leads initiatives to enhance customer engagement, satisfaction, and overall experience. Her role involves overseeing marketing campaigns and digital transformation efforts to improve the company's online presence and interaction with customers.
Previous Roles at Aditya Birla Group
Before her current role, Ruchika Khemka worked as a Leadership Associate (LEAP) at the Aditya Birla Group from 2020 to 2021. During her tenure, she was involved in various projects and gained extensive experience in leadership and strategic planning within the organization.
Experience in Finance and Business Development
Ruchika has an extensive background in finance and business development. She held the position of Assistant Manager-Finance at Bunge from 2017 to 2019. She also worked in business development at Snackible for four months in 2016-2017, and served as an Article Trainee at PwC for three years from 2013 to 2016. Her early career included an internship at The Collegian in 2013.
Education and Professional Qualifications
Ruchika Khemka holds an MBA in Marketing and Strategy from the Indian School of Business, completed in 2020. She is also a Chartered Accountant, having completed her studies at The Institute of Chartered Accountants of India in 2016. Additionally, she earned her Bachelor of Commerce (B.Com.) from R A Podar College of Commerce & Economics with a CGPA of 6.8/7.
Achievements at Birla Paints
During her tenure at Birla Paints, Ruchika led a cross-functional team to launch a new product line, significantly enhancing customer engagement. She developed and implemented a customer feedback system that improved satisfaction scores by 20%. Additionally, she played a pivotal role in the company's digital transformation, focusing on enhancing the online customer experience. Her market research efforts led to a 15% increase in market share, and her marketing campaigns resulted in a 30% increase in brand awareness for Birla Paints.