Sanskriti Narula
About Sanskriti Narula
Sanskriti Narula is a Manager of Digital Marketing at Aditya Birla Group's Pulp & Fibre Division in Mumbai, India, with 8 years of experience in digital solutions and marketing.
Current Role at Aditya Birla Group
Sanskriti Narula currently holds the position of Manager - Digital Marketing at the Pulp & Fibre Division of Aditya Birla Group. Based in the Mumbai area, she is responsible for managing digital activation globally for brands such as Liva Fluid Fashion, Livaeco, Birla Cellulose, Purocel, and ProSodium. Her role involves working closely with the Branding and Communications team at the Grasim Pulp and Fibre division to enhance the company's digital presence.
Previous Experience at Aditya Birla Group
Before her current role, Sanskriti Narula worked at Aditya Birla Payments Bank as Manager - Digital Customer Acquisition from 2017 to 2019 in Mumbai, Maharashtra. During her two-year tenure, she focused on strategies to acquire digital customers and enhance the bank's digital footprint. Her responsibilities included planning and executing digital marketing campaigns to drive customer engagement and growth.
Professional Background at Larsen & Toubro Infotech Ltd
Sanskriti Narula's professional journey at Larsen & Toubro Infotech Ltd (LTI) began as a Project Trainee in 2013 in Pune. She then served as Business Development - Automotive & Aerospace Business from 2014 to 2015 and subsequently as a Business Development & Research Analyst - Internet of Things (IoT) from 2015 to 2017. In these roles, she engaged in business development activities and research initiatives, contributing to the company's growth in the automotive, aerospace, and IoT sectors.
Early Career and Leadership Role at AIESEC
Prior to joining the corporate world, Sanskriti Narula gained significant experience in leadership and social media marketing. She worked as a General Manager and Social Media Marketer at Marketado in New Delhi for five months in 2011. Additionally, she served as President and Team Leader at AIESEC from 2011 to 2014 in Dehradun, where she led various initiatives and projects during her three-year tenure.
Educational Background
Sanskriti Narula studied at the University of Petroleum and Energy Studies in Dehradun. Her academic background laid the foundation for her career in digital marketing and business development. The skills and knowledge she acquired during her studies have been instrumental in her professional growth and success.