Saurabh Srivastava
About Saurabh Srivastava
Saurabh Srivastava is a Manager at Aditya Birla Group in Bombay, Maharashtra, India, with extensive experience in innovation research, consumer insights, and television audience measurement.
Title
Saurabh Srivastava holds the position of Manager at Aditya Birla Group. He leads various initiatives and manages key projects, leveraging his extensive experience and expertise in consumer insights and innovation research.
Current Work at Aditya Birla Group
Saurabh Srivastava is currently working as a Manager at Aditya Birla Group's Bombay office in Maharashtra, India. Since 2018, he has been playing a critical role in managing projects and consulting clients on various aspects of business management and consumer data analysis.
Previous Roles at Aditya Birla Group
Saurabh Srivastava served as Deputy Manager at Aditya Birla Group from 2016 to 2018. During this period, he based his operations in Bombay, Maharashtra, India. His responsibilities included managing team dynamics and supporting senior management in strategy formulation and execution.
Career at Nielsen
Saurabh Srivastava has a rich professional history with Nielsen, where he worked as a Senior Analyst from 2015 to 2016 and as an Analyst from 2013 to 2015 in New York, United States. His role involved in-depth analysis, statistical modeling, and generating consumer insights for significant clients in the FMCG sector.
Early Career at Tv Today and Videocon Dth
Starting his career with Tv Today, Saurabh Srivastava worked as a Senior Executive from 2012 to 2013 and an Executive from 2010 to 2012. Before Tv Today, he was a Summer Trainee at Videocon Dth for a month in 2009. These early roles were foundational in developing his skills in media analysis and consumer engagement.
Educational Background
Saurabh Srivastava holds a Master of Business Administration in Marketing from ITM Business School (2008-2010) and a Bachelor of Technology in Communication and Electronics from ABES Engineering College (2003-2007). Additional certifications include Lean Six Sigma Green Belt and Six Sigma Yellow Belt trainer from KPMG.
Skills in Statistical Tools
Proficient in statistical tools such as MINITAB and SPSS, Saurabh Srivastava employs these packages to derive actionable consumer insights and support decision-making processes. His skill set includes advanced data analysis and statistical interpretation.
Experience with Prominent Clients
In his consulting role, Saurabh Srivastava has advised major clients including Kellogg's, Mondelez, Premier Foods, Nestlé Purina, and Diageo. His expertise in innovation research and consumer adoption has been fundamental to the success of these collaborations.