Shruti Agrawal
About Shruti Agrawal
Shruti Agrawal is the AVP, Head of Marketing & E-commerce at Jayashree Textiles, Grasim Industries Ltd, Aditya Birla Group, based in Mumbai, Maharashtra, India.
Current Position at Aditya Birla Group
Shruti Agrawal currently serves as the AVP, Head Marketing & E-commerce at Jayashree Textiles, Grasim Industries Ltd, Aditya Birla Group, based in Mumbai, Maharashtra, India. Her role involves overseeing marketing strategies and e-commerce operations and leading efforts to enhance the brand's digital footprint and online sales.
Previous Roles at Aditya Birla Group
Shruti Agrawal has held various positions within the Aditya Birla Group, including GM, Head Marketing, Textiles, Grasim Industries from 2016 to 2020, and AGM Strategy & New Initiatives for Aditya Birla Textiles from 2013 to 2016. She also worked as a Retail Operations Manager from 2011 to 2013 and was a Leadership Associate in the Group Leadership Programme from 2010 to 2011. She started as a Group Intern at Idea Cellular (telecom) in 2009.
Educational Background
Shruti Agrawal holds a PGDM in Marketing from the Indian Institute of Management, Calcutta, which she completed between 2008 and 2010. Prior to that, she earned a Bachelor's Degree in Mathematics from Lady Shri Ram College for Women, studying there from 2005 to 2008. She completed her high school education in Science at St. Joseph's Academy, Dehradun, from 1994 to 2005.
Digital Transformation at Jayashree Textiles
Shruti Agrawal led the digital transformation of Jayashree Textiles' e-commerce platform, significantly enhancing the brand's online presence and sales. Her initiatives brought substantial improvements in digital marketing efforts and customer engagement through the brand's e-commerce site.
Marketing Initiatives and Strategy
Shruti Agrawal developed and executed comprehensive B2B marketing strategies that expanded Jayashree Textiles' reach within the industry. She implemented innovative consumer marketing campaigns that resulted in a significant increase in brand awareness and customer loyalty. Additionally, she played a crucial role in launching new products under the Jayashree Textiles brand.