Sudip Mitra
About Sudip Mitra
Sudip Mitra is the Senior Vice President of Consumer Insights and Brand Development at Aditya Birla Group in Mumbai, India. He has extensive experience in consumer insights and brand development, having previously worked at Marico Ltd., Philip Morris International, TNS, IMRB International, and The Horizon Advertising.
Title at Aditya Birla Group
Sudip Mitra currently holds the role of Senior Vice President - Consumer Insights and Brand Development at Aditya Birla Group in Mumbai Area, India. In this capacity, he leads the group Center of Excellence (COE) for Customer Experience (CX) and Insights practice globally, covering 15 diverse businesses. He has developed digital insights platforms and practices for B2B and the value chain and has incubated and curated insights startups within and outside the group.
Professional Experience at Marico Ltd.
From 2012 to 2018, Sudip Mitra served as the Head of Global Consumer Insights at Marico Ltd. in Mumbai. During his six-year tenure, he was responsible for driving consumer insights at a global level. His responsibilities included gathering, analyzing, and leveraging consumer data to inform business decisions and strategic initiatives.
Role at Philip Morris International
Between 2009 and 2012, Sudip Mitra worked as Manager - Consumer Insights, India, at Philip Morris International in the New Delhi Area. Over his three years with the company, he focused on managing consumer insights specific to the Indian market, aiding strategic business planning, and supporting the development of consumer-focused strategies.
Educational Background
Sudip Mitra’s educational journey includes earning a Bachelor of Science (B.Sc.) in Economics from Maulana Azad College, Calcutta (1993-1997). He furthered his studies with a Post Graduate diploma in Communication from Mudra Institute Of Communications (MICA) (2000-2002). Additionally, he has completed certificate courses in Digital Marketing & Analytics from the Indian School of Business (2021) and Customer Experience and NPS from the National University of Singapore (2021).
Professional Roles in Consumer Insights
Sudip Mitra’s career in consumer insights began with roles such as Senior Research Executive at IMRB International (2002-2006) in Kolkata Area, and Account Director at TNS (2006-2009) in Dubai. He also served as Client Account Manager at The Horizon Advertising (1997-2000) in Kolkata Area. These roles involved extensive work in account management, client relations, and market research.