Zohra Baig
About Zohra Baig
Zohra Baig is a Senior Manager of Social & Digital Media at Aditya Birla Group in Mumbai, India, with extensive experience in corporate communications and event management.
Company
Zohra Baig is currently employed at the Aditya Birla Group, a multinational conglomerate headquartered in Mumbai, India. She holds the position of Senior Manager - Social & Digital Media - Group Communication & Brand. Her roles in the company have included managing social media, digital branding, and events, contributing to the Group's online presence and corporate communication strategies. Her tenure at Aditya Birla Group also includes previous roles as Assistant Manager - Corporate Communications & CSR and Assistant to GEP - Group Human Resource.
Title
Zohra Baig is the Senior Manager - Social & Digital Media - Group Communication & Brand at the Aditya Birla Group. Her responsibilities include overseeing social media strategies, digital branding, and corporate communication efforts within the company. Her role involves enhancing the Group's brand visibility online, managing ORM, and executing impactful social media campaigns.
Education and Expertise
Zohra Baig completed her Bachelors in Commerce from the University of Mumbai from 1998 to 1999. Prior to this, she earned a Secondary School Certificate from Cannossa High School, where she studied from 1981 to 1993. Her areas of expertise encompass social media management, online branding and recognition, listening & ORM (Online Reputation Management), campaign development, design and concepts, and event management.
Career Background
Zohra Baig's career spans diverse roles in marketing, human resources, and corporate communications. Before her current role at Aditya Birla Group, she was the Manager - Social & Digital Media and Events at the same company. She has also served as Assistant Manager in Corporate Communications & CSR and as Assistant to GEP in Group Human Resources within Aditya Birla Group. Prior to joining Aditya Birla, she worked at Offtech International as Executive Assistant - Marketing, Countrywide Finance as Team Leader, and at J.C. Penny as Marketing Intern.