Haidi Kelly
About Haidi Kelly
Haidi Kelly serves as the Senior Vice President of Marketing at adMarketplace, bringing extensive experience in growth marketing and digital media. She has held various leadership roles at notable companies, including WeWork, IAC, and CGTrader, and is recognized for her hands-on leadership style and expertise in enhancing brand awareness.
Current Role at adMarketplace
Haidi Kelly serves as the Senior Vice President of Marketing at adMarketplace, a role she has held since 2023. In this position, she focuses on developing and executing marketing strategies that align with the company's goals. Her leadership style emphasizes clear communication and collaboration among team members to enhance overall marketing effectiveness.
Previous Experience at WeWork
Prior to her current role, Haidi Kelly worked at WeWork as the Global Head of Growth Marketing from 2016 to 2018. In this capacity, she was responsible for driving growth initiatives and enhancing the brand's market presence. Her tenure at WeWork contributed to her extensive experience in growth marketing within a dynamic environment.
Marketing Expertise and Leadership Style
Haidi Kelly possesses expertise in designing and revamping company websites to enhance brand awareness and drive engagement. She is known for her hands-on approach to leadership, which fosters open communication within teams. This leadership style supports her ability to collaborate effectively with Product, Sales, and Analytics teams to implement successful marketing initiatives.
Education and Academic Background
Haidi Kelly studied at Boston University, where she earned a Bachelor of Science (B.S.) degree. Her academic background has provided her with a solid foundation in marketing principles, which she has applied throughout her career in various roles across different companies.
Career Progression and Key Roles
Haidi Kelly has held several key marketing roles throughout her career. She served as Chief Commercial Officer (CCO) at CGTrader from 2022 to 2023, and as Chief Marketing Officer from 2021 to 2022. Her previous positions include VP of Growth at Poppin, and various roles at IAC and MediaCom, where she developed her skills in digital media and marketing strategy.