Michael Beshar
About Michael Beshar
Michael Beshar is a Director at adMarketplace, specializing in digital advertising sales and strategy. He has over 20 years of experience and has held key positions at companies such as Verizon Media, ESPN, and G/O Media.
Current Role at adMarketplace
Michael Beshar serves as Director at adMarketplace, a position he has held since 2021. He operates from Miami, Florida, where he utilizes his extensive experience in digital advertising sales and strategy. In this role, he works with adMarketplace's proprietary performance-based bidding platform, focusing on enhancing search experiences for clients. His responsibilities include overseeing sales strategies and fostering relationships within the industry.
Previous Experience at Verizon Media
Prior to his current role, Michael Beshar worked at Verizon Media as Sr Director - Head of Yahoo Sports Sales from 2017 to 2020. Based in the Greater New York City Area, he led sales initiatives for Yahoo Sports, leveraging his expertise in digital advertising to drive revenue growth. His tenure at Verizon Media contributed to his understanding of the sports media landscape.
Career at ESPN
Michael Beshar has an extensive history with ESPN, where he held multiple roles over several years. He served as Sr AE for ESPN Magazine and ESPN.com from 2005 to 2006, then progressed to Sr Director of ESPN Customer Marketing & Sales from 2006 to 2012. He continued to advance within the company, taking on the role of Sr Director Digital & Print Sales Strategy from 2012 to 2014. His time at ESPN solidified his skills in marketing and sales strategies in the sports media sector.
Education and Expertise
Michael Beshar earned a Bachelor of Science (B.S.) in Marketing from the University of Rhode Island - College of Business. His educational background complements over 20 years of experience in digital advertising sales and strategy. He specializes in building strong internal and external relationships, demonstrating leadership skills that have been pivotal throughout his career.
Sales Leadership at G/O Media and Yahoo
Before joining adMarketplace, Michael Beshar worked as a Sales Manager at G/O Media from 2020 to 2021, where he contributed to sales operations in the New York City Metropolitan Area. Additionally, he held the position of Head of Sports Sales & Strategy at Yahoo from 2014 to 2017, further enhancing his expertise in sports sales and strategy during his time in the Greater New York City Area.