Qianwen (Wendy) Z.
About Qianwen (Wendy) Z.
Qianwen (Wendy) Z. is the Director of Yield Analytics & Optimizations at adMarketplace, where she has worked since 2018. She holds a Master of Science in Analytics from Georgia Institute of Technology and a Master of Arts in Mass Communication from the University of Florida.
Work at adMarketplace
Qianwen Z. has held the position of Director, Yield Analytics & Optimizations at adMarketplace since 2018. In this role, she is responsible for analyzing and optimizing yield strategies to enhance advertising performance. Her work is based in the New York City Metropolitan Area, where she has contributed to the company's growth and efficiency in digital advertising.
Previous Experience in Digital Marketing
Before joining adMarketplace, Qianwen Z. worked at BlueSwitch as a Paid Search & Paid Social Manager from 2016 to 2018. In this role, she managed paid advertising campaigns, focusing on maximizing return on investment for clients. She also gained experience as a Marketing Intern at Elegran Real Estate, where she contributed to marketing initiatives from 2015 to 2016.
Educational Background
Qianwen Z. earned a Master of Science in Analytics from the Georgia Institute of Technology, completing her studies from 2021 to 2023. Prior to this, she obtained a Master of Arts in Mass Communication from the University of Florida, where she studied from 2013 to 2015. She also holds a Bachelor of Arts in International Journalism from Beijing Foreign Studies University, which she completed from 2009 to 2013.
Internship Experience
In addition to her roles in digital marketing, Qianwen Z. gained practical experience as an intern at Liquid Creative Studio in 2015, where she worked for two months. She also served as a Student Reporter at WUFT News in 2014 for four months, which provided her with foundational skills in journalism and reporting.