Teena R.
About Teena R.
Teena R. serves as the Vice President of Advertiser Success at adMarketplace, where she has worked since 2022. With extensive experience in digital marketing and campaign management, she has held various leadership roles in the industry, focusing on performance-based marketing strategies and client relationship management.
Current Role at adMarketplace
Teena R. serves as the Vice President of Advertiser Success at adMarketplace, a position she has held since 2022. In this role, she focuses on enhancing advertiser outcomes through strategic initiatives and effective campaign management. Her responsibilities include overseeing the execution of performance-based marketing strategies that prioritize return on investment and profit growth.
Previous Experience at adMarketplace
Before her current role, Teena R. worked at adMarketplace as the Senior Director of Advertiser Success from 2021 to 2022. She initially joined the company as the Director of Advertiser Success in 2020, where she contributed to the development of successful advertising strategies. Her tenure at adMarketplace spanned a total of 1 year and 10 months.
Professional Background in Digital Marketing
Teena R. has extensive experience in digital marketing, having held various positions that emphasize search engine marketing and campaign management. She worked at Zenith as the Director of Search for Verizon from 2019 to 2020, and at Converge in multiple roles, including Group Account Director and Search Channel Manager. Her experience encompasses managing complex advertising campaigns across diverse industries such as telecommunications and retail.
Education and Expertise
Teena R. earned a Bachelor of Business Administration (BBA) with a focus on Finance and Economics from Pace University - Lubin School of Business. Her educational background complements her professional expertise in managing agency and vendor relationships, optimizing marketing operations, and utilizing advanced digital marketing tools such as Google Analytics and Tableau for data analysis.
Skills in Advertising Technology
Teena R. possesses advanced skills in utilizing various digital marketing platforms, including Google Ads and Bing Ads, to develop and optimize search campaigns. She is proficient in using tools like SA360 Bid Management and TheTradeDesk, which are essential for managing complex advertising initiatives. Her expertise in performance-based marketing strategies supports her focus on achieving measurable results for clients.