Yiting Cai
About Yiting Cai
Yiting Cai is a Data Analyst with extensive experience in data visualization and analytics. Currently based in the Greater New York City Area, she has worked for various organizations, including the United Nations and adMarketplace, and holds a Master's degree in Business Analytics from Fordham University.
Work at adMarketplace
Yiting Cai has been employed at adMarketplace as a Data Analyst since 2018. In this role, she focuses on leveraging data analytics to drive business decisions and optimize advertising strategies. Her responsibilities include conducting impact reports to identify revenue recovery opportunities, utilizing advanced data visualization tools, and applying big data technologies. Her experience in this position spans over six years in the Greater New York City Area.
Education and Expertise
Yiting Cai holds a Master’s Degree in Business Analytics from Fordham University, where she studied from 2016 to 2017. She also earned a Bachelor’s Degree in Financial Management from Harbin Institute of Technology, completing her studies there from 2012 to 2016. Her educational background provides her with a strong foundation in data analysis and financial management. She is proficient in advanced data visualization tools such as TIBCO Spotfire and Gephi, and has expertise in SQL, Python, AWS EMR, Spark, and Hadoop.
Background
Before her current role at adMarketplace, Yiting Cai worked as a Data Analyst Consultant at the NYC Department of Design and Construction from 2016 to 2017. She also served as a Financial Analysis Assistant at PAN-CHINA (H.K.) CPA Limited for one month in 2015. Additionally, she gained experience as a student worker at the United Nations, where she contributed to a project focused on predicting election violence in Kenya in 2017.
Technical Skills
Yiting Cai possesses a range of technical skills relevant to data analytics. She is skilled in using NoSQL databases such as MongoDB and Google Big Query for effective data management. Furthermore, she developed a method to quantify text similarity among over 100,000 search terms using fuzzy logic search and phonetic algorithms. Her proficiency in these tools and methodologies enhances her ability to analyze large datasets and derive actionable insights.
Current Role at Fordham University
In addition to her work at adMarketplace, Yiting Cai has been serving as a Graduate Assistant at Fordham University since 2017. In this capacity, she supports academic projects and research initiatives, contributing her expertise in data analysis and management. Her role at the university complements her professional experience and allows her to engage with the academic community in the Greater New York City Area.