Adrienne Whitten
About Adrienne Whitten
Adrienne Whitten is a seasoned Director of Product Marketing with extensive experience in the enterprise cloud software sector, currently working at Adobe and Marketo. She specializes in marketing automation and talent management software, with a strong background in market intelligence and product launches.
Current Role at Adobe
Adrienne Whitten serves as the Director of Product Marketing at Adobe, a position she has held since 2018. Based in San Mateo, CA, she focuses on driving product marketing strategies that align with Adobe's vision and objectives. Her role involves overseeing marketing initiatives and collaborating with cross-functional teams to enhance product positioning and market reach.
Experience at Marketo
In addition to her role at Adobe, Adrienne Whitten has been the Director of Product/Segment Marketing at Marketo since 2016. Her responsibilities include developing marketing strategies that cater to various segments, ensuring that product offerings meet customer needs. This role further emphasizes her expertise in marketing automation.
Previous Positions at Saba and SuccessFactors
Adrienne Whitten held multiple positions at Saba, including Vice President of Product Marketing from 2014 to 2016 and Sr. Director of Product Marketing/Market Intelligence from 2009 to 2010. She also worked as Product Marketing Director at SuccessFactors/SAP from 2010 to 2014. These roles contributed to her extensive experience in product marketing within the enterprise software sector.
Educational Background
Adrienne Whitten studied at the University of Denver's Daniels College of Business, where she earned a Bachelor of Science in Business Administration (BSBA) with a focus on Hotel and Restaurant Management. Her education spanned from 1983 to 1985 and provided her with foundational knowledge applicable to her career in product marketing.
Specialization in Marketing Automation
Adrienne Whitten specializes in marketing automation and talent management software. She has a strong skill set in collecting and analyzing market intelligence, which supports her ability to launch new products effectively. Her expertise encompasses defining, positioning, and promoting products within the enterprise cloud software sector.