Alba R.
About Alba R.
Alba R. is a Senior Researcher at Adobe, specializing in data-driven decision-making across various industries. With a diverse background in strategy and communications, she has held multiple roles in renowned companies and is dedicated to improving access to education.
Current Role at Adobe
Alba R. holds the position of Senior Researcher at Adobe since 2022. In this role, she focuses on designing primary research to understand consumer journeys and identify market opportunities. Her work emphasizes the importance of data-driven decisions across various industries, including gaming, fintech, and telehealth.
Previous Experience at Grey Group
Prior to her current role, Alba R. worked at Grey Group as a Data Strategist from 2020 to 2022. During her two years at Grey Group, she contributed to data strategy initiatives that informed marketing and advertising decisions.
Internships in Advertising and Strategy
In 2017, Alba R. gained valuable experience through several internships in the Greater New York City Area. She worked as a Strategy Intern at McCann New York for two months and as an Advertising & CRM Intern at Hermès for three months. Additionally, she served as a Social Strategy Intern at SJR for four months and as a Social Media Strategy Intern at Seiden for six months.
Educational Background
Alba R. studied at Baruch College, where she pursued a Bachelor of Business Administration in Communications, Marketing, and Advertising, achieving her degree in 2014. She furthered her education at the Zicklin School of Business, completing another Bachelor of Business Administration in Marketing from 2014 to 2018.
Community Engagement and Mentorship
Alba R. has a strong interest in improving access to education and actively engages in mentoring students interested in advertising. Her commitment to education reflects her dedication to fostering the next generation of professionals in the industry.