Alessandro Rancati
About Alessandro Rancati
Alessandro Rancati is a Solution Account Manager at Adobe, specializing in digital experience solutions for the Nordics since 2024. With over seven years of experience in the MarTech industry, he has a strong background in advertising strategies and corporate consulting.
Work at Adobe
Alessandro Rancati currently serves as a Solution Account Manager for All DX - Nordics at Adobe, a position he has held since 2024. He is based in Copenhagen, Capital Region, Denmark. Prior to his current role, he worked at Adobe as a Solution Account Manager - Nordics from 2023 to 2024. In these roles, he focuses on maximizing client investments within Adobe DX Cloud solutions, leveraging his expertise in the MarTech industry.
Education and Expertise
Alessandro Rancati earned a Bachelor’s Degree in Advertising from Solent University, where he studied from 2014 to 2017. His education has equipped him with knowledge in both above-the-line (ATL) and below-the-line (BTL) advertising strategies. He possesses expertise in web accessibility and retail innovation, contributing to enhanced digital experiences for clients.
Background
Alessandro Rancati has over 7 years of experience in the MarTech industry. His career includes various roles in corporate and enterprise consulting, where he has provided tailored solutions to enhance business operations. He has worked in multiple countries, including the United Kingdom, Denmark, and Italy, gaining diverse insights into different markets.
Previous Work Experience
Before joining Adobe, Alessandro held several positions in different organizations. He worked as a Key & Corporate Account Executive at Siteimprove from 2022 to 2023 and as a Product Specialist at ShopFully International Group from 2019 to 2021. His earlier roles include a Fundraiser at Home Fundraising Ltd and a Team Leader at Häagen-Dazs Shoppe Company, Inc, among others.
Skills in Product Management
Alessandro Rancati has developed strong skills in product management for both app and web platforms. He ensures seamless integration and user experience, which is essential for maximizing client satisfaction and operational efficiency. His background in product marketing further supports his capabilities in this area.