Alexandru Costin
About Alexandru Costin
Alexandru Costin is the Vice President of Generative AI and Sensei for the Firefly family of models at Adobe, where he leads a team focused on integrating AI into creative tools. He has over two decades of experience in the tech industry, including significant roles at Adobe and as a founder of a web tools company.
Current Role at Adobe
Alexandru Costin serves as the Vice President of Generative AI and Sensei for the Firefly family of models at Adobe. He has held this position since 2023, working in the San Francisco Bay Area. In this role, he leads a cross-functional and geo-distributed team of over 250 members. His responsibilities include integrating Firefly generative AI models into Adobe's creative tools, enhancing user experience and innovation in digital content creation.
Previous Experience at Adobe
Costin has a significant history with Adobe, having worked in various senior roles. He was the Senior Director of Adobe Romania from 2006 to 2016, and later held positions such as Senior Director of Digital Imaging and Product Strategy, and Senior Director of Creative Cloud Services in San Jose. He served as Vice President of Creative Cloud Services from 2020 to 2023, before transitioning to his current role. His tenure at Adobe spans over a decade, showcasing his extensive experience in digital imaging and product strategy.
Entrepreneurial Background
Before joining Adobe, Alexandru Costin founded InterAKT Online, a web tools company, in 2001. He led the company for five years until its acquisition by Adobe in 2006. This entrepreneurial experience laid the foundation for his career in technology and innovation, allowing him to bring a unique perspective to his roles at Adobe.
Education and Expertise
Costin earned a Master’s Degree in Computer Science from the University POLITEHNICA of Bucharest, where he studied from 1995 to 2002. His educational background, combined with his extensive professional experience, equips him with a strong foundation in technology and machine learning. He is passionate about the impact of machine learning on innovation and collaboration, focusing on co-pilot experiences and dialog-based user content editing.
Leadership in AI Training Data
In his current role, Alexandru Costin oversees the AI Training Data team at Adobe. This team is dedicated to building and curating high-quality, ethically sourced AI training datasets for various document types. He also manages the Sensei platform, which supports Adobe Research and Applied Research with curated AI training data and distributed training technologies, emphasizing his commitment to advancing AI capabilities within Adobe's ecosystem.