Amrita Marathe
About Amrita Marathe
Versatile, strategic and Data Driven Senior Product Manager with 12+ years in various industries focused on digital strategy for Consumer Facing Websites, driving end- to-end product experience from concept to launch, for acquisition, engagement, retention of users leveraging product management and marketing principles. Thought leader with a passion for innovation in bringing new concepts to life, streamlining product roadmap and long-term strategy, as well as solving complex business issues with quick go-to-market strategy. Experienced in Safe Agile, Scrum Agile and waterfall development life cycles across Digital Media, Digital Experience, Publishing, Advertising, Hospitality, Telecommunications, QSR & Education industries. Strong communicator, proven consensus builder, investigative, responsive, self-motivated. Dedicated to achieving the company’s vision by creating the best solution to complex problems. Accustomed to high-pressure environments with tight time and resource constraints. Skills: B2B & B2C Product Strategy · Product Vision · Product Road Mapping · Product Requirements · Qual & Quant research · A/B Testing · End to end user journeys · Story Boarding · User Interface design · CMS - Adobe Experience Manager (AEM) · Marketing & Web Analytics · SEO · Cross-functional Collaborations Certifications: • Agile Bootcamp • SAFe-Scaled Agile Framework • Certified Scrum Product Owner