Anurag Kumar
About Anurag Kumar
Anurag Kumar is a professional in Customer Marketing and Strategy, currently working at Adobe since 2022. He has extensive experience in digital marketing and strategy, having previously held roles at HCL Technologies and Tata Consultancy Services.
Work at Adobe
Anurag Kumar has been working at Adobe in the role of Customer Marketing and Strategy since 2022. In this position, he focuses on developing and implementing marketing strategies that enhance customer engagement and align with Adobe's business objectives. His current role allows him to leverage his extensive experience in digital marketing and brand management to drive customer-centric initiatives.
Previous Experience at HCL Technologies
Before joining Adobe, Anurag Kumar worked at HCL Technologies as a Senior Marketing Manager in Digital Business from 2015 to 2022. During his seven years at HCL, he played a key role in formulating digital marketing strategies and executing campaigns that supported the company's growth in the NCR region. His tenure at HCL Technologies contributed to his expertise in customer marketing.
Experience at Tata Consultancy Services
Anurag Kumar began his career at Tata Consultancy Services (TCS), where he served as a Systems Engineer from 2009 to 2013. His four years at TCS provided him with a solid foundation in technology and systems, which he later applied in his marketing roles. This experience helped him understand the technical aspects of the services offered by the IT industry.
Education and Expertise
Anurag Kumar holds a Master of Business Administration (M.B.A.) in International Business from the Indian Institute of Foreign Trade, where he studied from 2013 to 2015. He also earned a Bachelor of Technology (BTech) in Electrical and Electronics Engineering from Vellore Institute of Technology, completing his degree in 2009. His educational background, combined with his expertise in developing go-to-market strategies, digital marketing, and brand management, positions him as a knowledgeable professional in the marketing field.
Background and Skills
Anurag Kumar has a diverse skill set that includes digital marketing, content marketing, event management, and brand management. He has a proven track record in sales excellence and market research, which supports his ability to create effective marketing strategies. His foundational education at Kendriya Vidyalaya, where he achieved AISSE in Mathematics and Science, further contributed to his analytical skills and problem-solving abilities.