Arden Reed
About Arden Reed
Arden Reed serves as the Senior Manager of Americas Growth Marketing at Adobe, bringing extensive experience in marketing and sponsorship activation. With a background that includes roles at Comcast Technology Solutions, Egencia, and the Chicago White Sox, Reed has developed expertise in media relations and sports marketing.
Current Role at Adobe
Arden Reed serves as the Senior Manager for Americas Growth Marketing at Adobe. In this role, Reed focuses on driving marketing strategies and initiatives aimed at expanding Adobe's market presence in the Americas. Since joining Adobe in 2021, Reed has contributed to the company's growth through targeted marketing efforts and collaboration with cross-functional teams.
Previous Experience at Comcast Technology Solutions
Arden Reed worked at Comcast Technology Solutions as a Product Marketing Specialist from 2017 to 2018. During this period, Reed was responsible for product marketing initiatives and strategies in Denver, Colorado. Reed's role involved understanding market needs and promoting Comcast's technology solutions effectively.
Marketing Roles in Sports Organizations
Reed has a significant background in sports marketing, having worked with the Chicago White Sox and Chicago Bulls. As a Corporate Partnership Activation Coordinator for the Chicago White Sox from 2013 to 2016, Reed focused on activating corporate partnerships to enhance brand visibility. Additionally, Reed served as a Ticket Sales Representative for the Chicago Bulls in 2011, contributing to ticket sales and customer engagement.
Education and Academic Background
Arden Reed earned a Bachelor of Arts degree from the University of Michigan, where Reed studied Psychology and History from 2007 to 2011. Reed also studied at Syracuse University in Florence, Italy, focusing on Italian Language, English, and History in 2010. This educational background has provided Reed with a diverse skill set applicable to various marketing roles.
Expertise in Sponsorship Activation
Arden Reed possesses expertise in Sponsorship Activation, which involves leveraging partnerships to enhance brand visibility and engagement. This skill has been instrumental in Reed's roles within sports organizations and marketing positions, allowing for effective collaboration with corporate partners to achieve marketing objectives.