Barbara Lopez Diaz
About Barbara Lopez Diaz
Barbara Lopez Diaz is a Senior Partner Marketing Manager for EMEA Central at Adobe, where she has worked since 2022. With extensive experience in marketing and a strong background in software solutions, she has held various roles in companies such as Rethink Robotics, Pitney Bowes, and BT Global Services.
Current Role at Adobe
Barbara Lopez Diaz serves as the Senior Partner Marketing Manager for EMEA Central at Adobe. She has held this position since 2022 and is based in München, Bayern, Deutschland. In her current role, she focuses on developing and executing marketing strategies that enhance partner relationships and drive business growth within the region.
Previous Experience at Adobe
Prior to her current role, Barbara worked at Adobe as the Senior Manager Regional Marketing for EMEA Central from 2018 to 2021. During her three years in this position, she contributed to various marketing initiatives aimed at promoting Adobe's software solutions across the region.
Career Background in Marketing
Barbara has extensive experience in marketing, having worked in various roles across multiple companies. She was a Channel Marketing Manager at Rethink Robotics for five months in 2017-2018. Before that, she spent several years at Pitney Bowes in roles such as Content Localisation Manager and Field Marketing Executive. Her career also includes a position as a Marketing Relation Specialist at BT Global Services from 1999 to 2008.
Educational Background
Barbara studied Betriebswirtschaftslehre at Ludwig-Maximilians Universität München, where she earned her Dipl.-Kfm. (Univ.) from 1983 to 1987. Additionally, she attended the Journalistenakademie Stiftung Dr. Hoofacker in München, completing her studies in Pressereferentin from 2008 to 2009.
Expertise in Marketing Strategies
Barbara possesses expertise in integrated marketing campaigns with a strong focus on demand generation. Her skills include developing social strategies and public relations initiatives. She is experienced in marketing enterprise software products, aiming to enhance customer experience and drive revenue growth.