Bibhash Das
About Bibhash Das
Bibhash Das serves as the Regional Vice President for Data, Insights, and Personalization at Adobe, where he leads a team that manages $250 million in annual revenue. He has extensive experience in digital marketing and analytics, having previously held significant roles at companies such as Adobe, Tommy Hilfiger, and Barnes & Noble.com.
Current Role as Regional Vice President
Bibhash Das serves as the Regional Vice President for Data, Insights, & Personalization at Adobe since 2021. In this capacity, he leads a team that supports Adobe's strategic customers across various industries, including Media/Telco, Travel & Hospitality, and Public Sector. He is responsible for managing an annual revenue of $250 million, focusing on delivering tailored solutions that meet customer needs.
Work at Adobe
Bibhash Das has held multiple positions at Adobe over the years. He worked as a Principal Specialist in Digital Analytics, Optimization, and Personalization from 2015 to 2021. Prior to that, he served as the Director of Strategic Accounts East/EMEA from 2006 to 2012 and as the Senior Director of Account Management - Americas from 2011 to 2013. His extensive experience at Adobe has contributed to his expertise in digital marketing and analytics.
Education and Expertise
Bibhash Das earned a Master of Science in Application Development from Columbia University, studying from 1998 to 2001. He also holds a Bachelor of Arts in Biology from New York University, where he studied from 1987 to 1991. His educational background supports his extensive knowledge in digital marketing, analytics, and enterprise SaaS solutions.
Previous Experience in Digital Marketing
Before his current role at Adobe, Bibhash Das held several significant positions in the digital marketing sector. He was the Senior Director of Online Merchandising at Tommy Hilfiger from 2004 to 2006 and served as the Director of Strategic Accounts East/EMEA at Omniture, Inc from 2006 to 2009. Additionally, he worked at Branding Brand as Vice President of Client Services from 2013 to 2015 and as a Strategic Advisor from 2015 to 2020.
Professional Insights and Contributions
Bibhash Das actively shares insights and articles related to digital marketing, analytics, testing, and personalization on platforms like LinkedIn and Twitter. He focuses on understanding customer objectives and challenges, which allows him to provide informed recommendations. His unique blend of experience on both the customer and vendor sides of digital marketing enhances his ability to develop effective customer success programs.