Bonnie White
About Bonnie White
Bonnie White is a Digital Manager specializing in eCommerce retention strategies at Adobe, where she has worked since 2021. She holds a Bachelor's degree in Commerce from Macquarie University and has experience in various roles across marketing and commercial strategy in the APAC region.
Work at Adobe
Bonnie White has been serving as the Digital Manager for eCommerce Retention APAC at Adobe since 2021. In this role, she focuses on enhancing customer engagement through data-driven retention strategies. Her work involves leveraging insights to develop effective marketing initiatives tailored for the Asia-Pacific region. Based in Sydney, New South Wales, she has contributed to Adobe's objectives by implementing innovative approaches that improve customer lifecycle management.
Education and Expertise
Bonnie White studied at Macquarie University, where she pursued a Bachelor’s Degree in Commerce/Business from 2013 to 2018. She also completed her Higher School Certificate at Queenwood School from 2006 to 2012. Her educational background provides a solid foundation for her expertise in developing partnerships and driving marketing strategies. She specializes in APAC retention strategy, focusing on data and insights to enhance customer engagement.
Background
Bonnie White has a diverse professional background that spans multiple industries, including software and technology, financial services, and large-scale events and tourism. Prior to her current role at Adobe, she worked at the Australian Turf Club as a Commercial Executive from 2019 to 2021. Her earlier experience includes positions at Bravure Group, where she served as a Sales and Marketing Coordinator and later as a Marketing Executive focused on partnerships.
Achievements
Throughout her career, Bonnie White has been involved in strategic innovation projects that leverage user experience and customer lifecycle management. Her roles have included developing partnerships to drive marketing and commercial strategies, showcasing her ability to enhance customer engagement and retention. Her contributions in various capacities have positioned her as a knowledgeable professional in eCommerce and digital marketing.