Brad Soroka
About Brad Soroka
Brad Soroka is a Group Design Manager at Adobe, where he focuses on enhancing Adobe Express through AI integration and brand creation. He has a diverse background in design leadership, having previously held roles at ServiceNow, Telepathy Design, and Modea, among others.
Work at Adobe
Currently, Brad Soroka serves as the Group Design Manager at Adobe, a position he has held since 2023. In this role, he focuses on enhancing Adobe Express, particularly in areas such as AI integration, brand creation, and live co-editing capabilities. Prior to this, he worked as a Senior Design Manager at Adobe from 2021 to 2023, contributing to various design initiatives and leading a geographically diverse team across major US cities.
Previous Experience in Design Management
Brad Soroka has extensive experience in design management prior to his current role at Adobe. He worked as a Product Design Manager at Telepathy Design from 2013 to 2017 and served as a Staff Product Designer at ServiceNow from 2017 to 2019. He later advanced to the role of Product Creative Director at ServiceNow from 2019 to 2021, followed by a position as Senior Staff Product Designer until 2021. His background includes leading design teams and managing projects that emphasize user experience.
Education and Expertise
Brad Soroka studied at Virginia Tech, where he earned a Bachelor of Fine Arts (BFA) in Visual Communication Design from 1998 to 2003. His educational background provides a foundation for his design expertise, which he has applied throughout his career in various roles across the design industry. He has a strong agency background that contributes to a storytelling mindset in his design projects.
Leadership Roles and Community Engagement
Brad has held leadership roles in community organizations, including serving as President of the Young Professionals Organization at AAF Roanoke from 2006 to 2008. He also contributed as Communications Chair for the same organization from 2004 to 2006 and again from 2008 to 2009. Additionally, he was involved with the School of Visual Arts Portfolio Review Board at Virginia Tech from 2006 to 2009, engaging with emerging designers and fostering community connections.
Creative Pursuits and Personal Interests
Outside of his professional work, Brad Soroka engages in various creative pursuits, including drawing and surfing. He actively experiments with optimizing and automating life to balance his professional responsibilities with personal interests such as family, travel, and fitness. These activities contribute to his exploration of the human experience and inform his design philosophy.