Caitlin Foster
About Caitlin Foster
Caitlin Foster serves as the Head of Customer Value Marketing at Adobe, where she has worked since 2023. With a strong background in customer success and a passion for problem-solving, she has held various roles at Adobe and other companies, demonstrating her leadership and strategic capabilities.
Current Role at Adobe
Caitlin Foster serves as the Head of Customer Value Marketing at Adobe, a position she has held since 2023. Based in the San Francisco Bay Area, she focuses on enhancing customer experiences and delivering value to both customers and team members. In her current role, she leads the vision and strategy for a new customer retention marketing function, emphasizing digital and scaled value realization for decision makers and leaders.
Previous Experience at Adobe
Prior to her current role, Caitlin Foster held multiple positions at Adobe. She was the Regional Manager for Customer Success in the ANZ region from 2021 to 2022, based in Melbourne, Australia. Following that, she served as the Head of Digital Customer Success from 2022 to 2023 in the San Francisco Bay Area. Her roles involved building customer success strategies and enhancing customer engagement.
Career Background
Caitlin Foster has a diverse career in customer success and partnerships. Before her tenure at Adobe, she worked at Unlockd as the Head of Global Partnerships and Customer Success from 2017 to 2018 in Melbourne, Australia. She also served as the Director of Customer Success at MixRank from 2013 to 2016 in the San Francisco Bay Area. Earlier in her career, she was an Account Director at Bluewolf from 2012 to 2013.
Education and Academic Background
Caitlin Foster earned her Bachelor of Arts degree in Italian Studies from the University of California, Santa Barbara. Her academic background has contributed to her understanding of diverse cultures and communication, which is beneficial in her customer-focused roles.
Leadership Style and Skills
Caitlin Foster is recognized for her problem-solving abilities and her passion for delivering exceptional experiences. She operates with an entrepreneurial spirit and is known for her curiosity and empathy as a leader. Her experience in building customer success organizations in early-stage startups highlights her capability to adapt and thrive in dynamic environments.