Carly Lynch
About Carly Lynch
Carly Lynch serves as the Head of Digital Performance Strategy for the APAC region at Adobe, where she leads a team focused on digital transformation and strategy. With a background in digital marketing and consulting, she has held various roles at ANZ and Adobe, contributing to her expertise in process re-engineering and customer experience innovation.
Current Role at Adobe
Carly Lynch serves as the Head of Digital Performance Strategy for the APAC region at Adobe. In this role, she has been responsible for leading a team of consultants focused on digital transformation and strategy since 2017. Her work involves creating transformation roadmaps and setting priorities for senior executives to effectively leverage Adobe Technology.
Previous Experience at Adobe
Before her current position, Carly Lynch held several roles at Adobe. She worked as a Consulting Manager for ANZ from 2014 to 2017, where she contributed to various consulting projects. Prior to that, she was a Senior Business Consultant for nine months in 2013 and 2014. Her tenure at Adobe has equipped her with extensive knowledge in digital performance and strategy.
Experience at ANZ
Carly Lynch has significant experience at ANZ, where she held multiple positions over several years. She served as a Digital Marketing Campaign Manager for Credit Cards from 2007 to 2008, then transitioned to Digital Marketing Manager for Deposits from 2008 to 2010. Additionally, she was a Senior Manager Digital from 2011 to 2013 and a Senior Marketing Manager for a period in 2010. Her roles at ANZ focused on enhancing digital marketing strategies.
Education and Expertise
Carly Lynch studied at Monash University, where she focused on Marketing and Marketing Management, achieving a degree in Business Marketing. She specializes in process re-engineering and operating model design, which are essential for driving customer experience innovation. Her educational background and expertise contribute to her effectiveness in her current role.