Chip Scovic
About Chip Scovic
Chip Scovic serves as the VP of Experience Cloud at Adobe, focusing on high-tech, manufacturing, auto, and B2B go-to-market strategies. He has extensive experience in sales and market development, having held various leadership roles at notable companies including Google, Yahoo!, and TubeMogul.
Current Role at Adobe
Chip Scovic currently serves as the Vice President of Experience Cloud, focusing on High Tech, Manufacturing, Auto, and B2B Go-To-Market strategies. He has held this position since 2021 and operates from San Jose, California. In this role, he leverages his extensive experience in enterprise strategy and market development to enhance Adobe's offerings in these sectors.
Previous Experience at Adobe
Prior to his current role, Chip Scovic worked at Adobe in two significant capacities. From 2019 to 2021, he was the Vice President of Enterprise New & Installed Business. Before that, he served as the Vice President of Advertising Cloud from 2016 to 2019. His tenure at Adobe contributed to the company's growth in enterprise solutions and advertising technologies.
Professional Background
Chip Scovic has a diverse professional background, having held various leadership roles in notable companies. He served as Chief Revenue Officer at TubeMogul, Inc. from 2016 to 2019, and prior to that, he was at Google, where he led the Media Platforms Advertiser Business Unit from 2009 to 2013. His experience also includes positions at Teracent and Yahoo!, where he managed sales and strategic partnerships.
Education and Legal Background
Chip Scovic holds a Bachelor of Science in Political Science from Miami University, which he completed from 1988 to 1992. He furthered his education by obtaining a Juris Doctor degree from Ohio Northern University—Claude W. Pettit College of Law between 1992 and 1995. His legal education provides him with negotiation and financial analysis skills, although he is currently an inactive or retired attorney in California, Delaware, and Illinois.
Expertise in Market Development
Chip Scovic possesses a strong background in emerging platform strategy and market development, particularly relevant to high-tech industries. He has expertise in transforming and building solution sales teams, especially in the context of Go-To-Market strategies and B2B enterprise development. His skills are instrumental in driving business growth and innovation in the sectors he oversees.