Dale Payne
About Dale Payne
Dale Payne serves as the Head of Growth for Enterprise Sales at Adobe, focusing on the UKI and MEA regions. With extensive experience in enterprise sales, he has held leadership roles at Adobe and Eloqua and currently invests as an angel investor at The User Syndicate.
Current Role at Uki + Mea
Dale Payne serves as the Head of Growth for Enterprise Sales at Uki + Mea. In this role, he focuses on driving growth strategies and expanding the enterprise sales footprint within the organization. His responsibilities include overseeing sales initiatives and ensuring alignment with the company's growth objectives.
Previous Experience at Adobe
Dale Payne held multiple positions at Adobe, where he contributed significantly to enterprise sales. He served as the Head of Document Cloud & Adobe Sign for the UKI, Middle East, and Africa regions from 2022 to 2023. Prior to this, he was the Head of Adobe Sign for Northern Europe, Middle East, and Africa for six months in 2022. His work involved managing sales strategies and leading teams to enhance Adobe's market presence.
Sales Methodology Expertise
Dale Payne practices the MEDDIC sales methodology, a structured framework designed for enterprise sales processes. This approach emphasizes metrics, economic buyer identification, decision criteria, decision process, and champion development, which are crucial for successful sales outcomes in complex environments.
Education and Academic Background
Dale Payne studied at Brighton University (Chelsea College), where he earned a Bachelor of Arts with Honours in Sport & Leisure Management from 2008 to 2011. His academic background provided a foundation for his career in sales and business development.
Career History and Other Roles
Before his tenure at Adobe, Dale worked at Eloqua as an Application Sales Executive from 2013 to 2015, focusing on Eloqua, BlueKai, and Compendium. He also held the position of Sales Executive at Capita IT Professional Services from 2011 to 2013. Currently, he is involved as an Angel Investor and Member at The User Syndicate since 2023.