Deborah Colarusso
About Deborah Colarusso
Deborah Colarusso serves as the Senior Manager of Lifecycle Marketing & Personalization at Adobe, where she has worked since 2021. With extensive experience in marketing and personalization across various companies, she focuses on developing data-driven marketing programs that enhance customer engagement and drive revenue.
Work at Adobe
Deborah Colarusso has been serving as the Senior Manager of Lifecycle Marketing & Personalization at Adobe since 2021. In this role, she works remotely and focuses on developing and optimizing marketing strategies that enhance customer engagement and drive revenue. Her responsibilities include collaborating with product and analytics teams to create new capabilities and improve model development.
Previous Experience in Marketing
Before joining Adobe, Deborah held several significant positions in marketing. She worked at CVS Health as the Senior Manager of Loyalty & Personalization from 2017 to 2021, where she focused on enhancing customer loyalty programs. Prior to that, she served as the Director of CRM at Chegg Inc. for eight months in 2014-2015, and as a Senior Manager at LogMeIn from 2015 to 2017. Her earlier roles include Senior Marketing Manager at OpenTable and Senior Account Manager at Yesmail.
Education and Expertise
Deborah Colarusso earned a Bachelor of Science degree in Marketing from Bentley University. Her educational background has equipped her with the foundational knowledge necessary for her career in marketing, particularly in lifecycle marketing and personalization strategies.
Achievements in Marketing Strategy
Throughout her career, Deborah has developed and implemented various marketing strategies that focus on customer behavior and lifecycle triggers. She has successfully designed, tested, and optimized data-driven marketing programs aimed at driving growth and customer loyalty. Her initiatives have included creating customer journey triggers that have generated incremental revenue and sales lift.
Leadership and Team Management
Deborah Colarusso is passionate about scaling new opportunities and managing high-performing teams. Her leadership style emphasizes collaboration and innovation, enabling her teams to achieve their marketing objectives effectively. She has consistently demonstrated her ability to lead teams in developing customer-centric marketing solutions.