Eduardo Pereira
About Eduardo Pereira
Eduardo Pereira is an E Commerce Growth Manager for LATAM at Adobe, with extensive experience in e-commerce and digital marketing across several major companies in Brazil. He holds multiple degrees, including an MBA from UC Irvine and a Kellogg Executive Education certification in Digital Marketing Strategies.
Work at Adobe
Eduardo Pereira has been serving as the eCommerce Growth Manager for LATAM at Adobe since 2020. In this role, he manages demand generation campaigns for Adobe's online store, utilizing various digital marketing strategies including Paid Search, Display (Programmatic Media), Affiliate Network, CRM campaigns, and In-product marketing. He is co-responsible for the overall strategy aimed at acquiring new users through digital channels for both end customers and small to medium-sized businesses (SMBs). Additionally, he leads Test & Optimization initiatives based on customer segmentation, journey mapping, and analytics insights, contributing significantly to the company's growth.
Previous Experience in E-commerce Management
Prior to his current position at Adobe, Eduardo Pereira held various roles in e-commerce management across several prominent companies. He worked at Kaspersky Lab as Head of Online Sales for LATAM from 2015 to 2018 and later as Head Digital Acquisition from 2018 to 2019. Before Kaspersky, he was with Lenovo Brasil as Gerente de E-commerce for 11 months in 2012 and served as Gerente de Produto Regional at Samsung from 2011 to 2012. His early career included positions at Sony Brasil, where he worked as Analista de E-commerce and later as Coordenador de Marketing e Operações.
Educational Background
Eduardo Pereira has a strong educational foundation in business and marketing. He completed his Master of Business Administration (MBA) at UC Irvine, focusing on Business & Management for International Professionals in 2017. He also earned another MBA in Gestão Estratégica e Econômica de Negócios from Fundação Getulio Vargas from 2014 to 2016. Additionally, he studied Digital Marketing Strategies at Northwestern University's Kellogg School of Management, achieving Kellogg Executive Education in 2021. His academic journey began with a Técnico in Telecomunições from ETEC Jorge Street and a Bachelor of Business Administration (BBA) in Marketing from Centro Universitário Fundação Santo André.
Achievements in Digital Marketing
During his tenure at Adobe, Eduardo Pereira has made significant contributions to the company's digital marketing efforts. Notably, he unlocked more than USD 1 million in revenue during the fiscal year 2020/2021 through his Test & Optimization initiatives. His work in managing and optimizing campaigns has played a crucial role in enhancing Adobe's online presence and user acquisition strategies, demonstrating his expertise in the field of e-commerce and digital marketing.