Geneviève Hamelin
About Geneviève Hamelin
Geneviève Hamelin serves as the Director of Marketing EMEA at Adobe, where she has worked since 2019. With a strong background in integrated marketing strategies, she leads campaigns across the EMEA region, focusing on consumer and individual creative audiences.
Work at Adobe
Geneviève Hamelin has held multiple roles at Adobe since 2004. She currently serves as the Director Marketing EMEA and Director, Consumer & Stock Campaign EMEA, positions she has held since 2019. In these roles, she leads integrated marketing plans that encompass the entire customer journey, focusing on strategies for Consumer and Individual Creative audiences across the EMEA region. Prior to her current roles, she worked as a Marketing Manager from 2004 to 2008 and as a Group Marketing Manager from 2008 to 2012. Additionally, she has been the EMEA Group Marketing Manager since 2013, overseeing campaign teams and regional marketing efforts in France and the UK.
Education and Expertise
Geneviève Hamelin has a strong academic background in mathematics and economics. She studied at Lycée La Bruyere in Versailles, where she earned a Bachelor's Degree in C - Maths & Physique from 1983 to 1986. She then attended Université Paris 7, achieving a Licence in Mathematics & Social Sciences from 1986 to 1988. Furthering her education, she completed a Magistere in Industrial Organizations at Université Paris Nord - Paris 13 from 1989 to 1992. Her educational foundation supports her expertise in marketing strategies and data-driven approaches.
Background
Geneviève Hamelin has extensive experience in marketing, particularly within the technology sector. Her career at Adobe spans nearly two decades, during which she has developed a comprehensive understanding of various marketing disciplines, including SEM, SEO, display retargeting, and social media marketing. Her roles have involved overseeing regional marketing teams and managing pan-EMEA campaigns, demonstrating her capability in leading diverse marketing initiatives.
Achievements
Throughout her tenure at Adobe, Geneviève Hamelin has successfully led integrated marketing strategies that enhance customer engagement from awareness to retention. Her focus on data-driven marketing emphasizes analytics, forecasting, and measurement, allowing her to effectively assess campaign performance and optimize marketing efforts. Her leadership in the EMEA region has contributed to Adobe's marketing success and strengthened its presence in key markets.