Giacomo Pesaresi
About Giacomo Pesaresi
Giacomo Pesaresi is a Senior Demand Generation Manager at Adobe, where he has worked since 2023. He has extensive experience in marketing roles at companies such as Cisco and Splunk, focusing on demand generation and campaign performance.
Current Role at Adobe
Giacomo Pesaresi currently serves as a Senior Demand Generation Manager at Adobe, a position he has held since 2023. In this role, he focuses on developing and executing demand generation strategies to enhance marketing performance. His responsibilities include generating leads and optimizing marketing campaigns to drive business growth. He has successfully generated over 3,000 Decision Maker contacts for Adobe, demonstrating his expertise in account marketing and data-driven strategies.
Previous Experience at Cisco
Prior to his current role, Giacomo worked at Cisco in various capacities. He served as a Security Partner Marketing Manager for nine months in 2021-2022, where he managed marketing initiatives related to security partnerships. He also held the position of Security Partner Marketing Specialist for seven months in 2020-2021, focusing on security marketing strategies. Additionally, he worked as a Marketing Specialist Intern in 2018 and took on roles such as Interim Security Social Lead and Go-to-Market Lead for Email Security during his tenure.
Educational Background
Giacomo holds a BA in International Business with a focus on Marketing from Regent's University London, where he studied from 2015 to 2019. He also participated in the Erasmus Exchange Program at Universidad Nebrija from 2017 to 2018. His earlier education includes studying at Istituto Leonardo Da Vinci Lugano, where he achieved the Italian Maturità. He attended TASIS-Switzerland from 2006 to 2009, completing his secondary education.
Internship and Early Career Experience
Giacomo began his professional journey with internships at various organizations. He worked as a Summer Intern at The Big Now in 2017 and as a Back Office Assistant at Enzo degli Angiuoni S.p.A. in 2016. He also gained valuable experience at Cisco as a Marketing Specialist Intern in 2018. These roles provided him with foundational skills in marketing and operations, contributing to his career development.
Certifications and Skills
Giacomo holds multiple certifications in Account-Based Marketing (ABM/ABX), Marketo, and Sprinklr. These certifications reflect his strong proficiency in advanced marketing technologies and methodologies. His skills include diagnosing data inconsistencies to improve marketing campaign performance and streamlining budget reporting processes, showcasing his analytical and operational capabilities.