Janani Srinivas
About Janani Srinivas
Janani Srinivas serves as the Head of Marketing India for Adobe, focusing on DME, Business, and Enterprises. With over 16 years of experience in B2B marketing, she has held various roles in leading technology companies and is committed to driving business results and enhancing customer experience.
Current Role at Adobe
Janani Srinivas serves as the Head of Marketing India for DME, Business & Enterprises at Adobe since 2023. In this role, she leads innovative marketing programs that focus on customer-centric and data-driven strategies. Her responsibilities include enhancing brand awareness and driving business results for Adobe's products in the Indian market.
Previous Experience at Adobe
Janani Srinivas previously held multiple positions at Adobe. She worked as the APAC Lead Marketing for Thought Leadership and Executive Experience from 2022 to 2023. Prior to that, she was the Marketing Lead for Enterprise, Digital Experience in India from 2018 to 2022. Her tenure at Adobe has spanned over five years, contributing significantly to the company's marketing strategies.
Marketing Career Background
Janani has over 16 years of experience in B2B marketing, primarily within technology companies. Before her roles at Adobe, she worked as a Senior Marketing Manager at EdgeVerve from 2015 to 2018 and as a Marketing Communications Specialist at SAP Labs from 2011 to 2015. She also held positions at Ketchum Sampark and Nous Infosystems, where she focused on corporate communications and marketing strategies.
Educational Qualifications
Janani Srinivas has a diverse educational background. She earned a Master of Arts in Communication from MOP Vaishnav College for Women from 2005 to 2007. She also completed a BSc in Visual Communication from SRM Arts and Science from 2002 to 2005. Additionally, she studied at the Indian Institute of Management, Calcutta, where she completed an Executive Program in Social Media and Digital Marketing Strategy in 2018.
Skills and Specializations
Janani specializes in demand generation and account-based marketing. She is committed to leveraging her expertise to benefit Adobe's products and has a growth mindset. Her passion lies in driving business results, enhancing customer experience, and increasing brand awareness, which aligns with her current role at Adobe.