Jeff Spencer
About Jeff Spencer
Jeff Spencer serves as the Head of Demand Performance at Adobe, where he leads digital demand strategy for the company's Digital Experience Business Unit. With a background in B2B marketing and extensive experience in various roles at Adobe and other organizations, he focuses on enhancing marketing impact and achieving target metrics.
Work at Adobe
Jeff Spencer has held multiple roles at Adobe, currently serving as the Head of Demand Performance since 2022 in Lehi, Utah. In this position, he leads the digital demand strategy and performance for Adobe's Digital Experience Business Unit, which generates over $5 billion in revenue. Previously, he worked as Head of Marketing Web Strategy for nine months and as Group Manager for both Product Management and UX Strategy for Experience League from 2019 to 2021. He also served as Group Manager of Digital Strategy for Adobe.com from 2018 to 2019. His extensive experience at Adobe focuses on enhancing marketing impact and achieving target metrics.
Previous Experience
Before his current role at Adobe, Jeff Spencer worked at MRM // McCann Salt Lake City as a Management Supervisor from 2012 to 2015 and as an Account Supervisor from 2010 to 2012. He also held the position of Account Director at Contravent for one year from 2015 to 2016 and later served as Group Account Director (Digital) at the same company from 2016 to 2018. His diverse background in marketing and account management has contributed to his expertise in developing B2B marketing strategies.
Education and Expertise
Jeff Spencer studied at Virginia Tech from 2001 to 2005, where he earned a Bachelor of Arts and a Bachelor of Science in Communications and Business Management. He also attended the University of Newcastle in 2003. His educational background supports his extensive experience in marketing strategy, particularly in B2B environments. He has developed a strong skill set in defining department OKRs, KPIs, and target metrics, which are essential for data-driven decision-making in marketing.
Achievements in Marketing Strategy
Throughout his career, Jeff Spencer has demonstrated a strong ability to develop and execute B2B marketing strategies across various channels, including TV, display, web, print, and events. He has a proven track record of successfully course-correcting struggling initiatives by leveraging insightful questioning and independent research. His expertise includes authoring multi-year product and site strategies, which reflect his capability in long-term planning and vision setting.
Collaboration and Team Leadership
Jeff Spencer has established close partnerships with cross-discipline teams, including engineering, product, marketing, sales, and international teams. His leadership in digital demand strategy emphasizes collaboration and project alignment. He utilizes techniques such as the Feynman technique to simplify complex project details, ensuring that team members share a unified vision. This approach has proven effective in driving project success and enhancing overall marketing performance.