Jodi Florence
About Jodi Florence
Jodi Florence serves as the Senior Manager of Consulting Delivery Services for Marketo Engage and Marketo Measure at Adobe, where she has worked since 2014. She has extensive experience in marketing and consulting, having held various leadership roles in multiple organizations over the years.
Work at Adobe
Jodi Florence has been employed at Adobe since 2014, serving as the Senior Manager of Consulting Delivery Services for Marketo Engage and Marketo Measure. In this role, she has developed and maintained training courses aimed at helping consultants achieve subject matter expert status on product functionality and delivery approaches. Florence has also facilitated onsite workshops covering various topics, including Discovery, Scoring, Lead Management, Nurturing, and Reporting. She has played a crucial role in mentoring consulting team members and onboarding new hires, contributing to the overall effectiveness of the team.
Education and Expertise
Jodi Florence earned a Bachelor of Arts degree in Communications from Mary Baldwin University, where she studied from 1988 to 1992. Her educational background has provided her with a solid foundation in communication strategies, which she has applied throughout her career in marketing and consulting. Florence's expertise includes marketing automation, training development, and consulting delivery services, particularly within the Marketo platform.
Background
Before joining Adobe, Jodi Florence held various marketing positions across multiple companies. She worked as a Marketing Manager at Enterpulse for eight months in 2000 and served as the Marketing Director at GreenSky Credit from 2013 to 2014. Additionally, she was the Head of Marketing & Demand Generation at GuildQuality from 2012 to 2013 and held the position of Vice President of Marketing at IDology Inc from 2006 to 2012. Her early career included roles at Voicecom and Porter Novelli, where she gained experience in telecommunications and public relations.
Achievements
Throughout her career, Jodi Florence has made significant contributions to the field of marketing and consulting. She has led global implementations of marketing automation for enterprise clients, including Fortune 50 and 500 organizations. Florence is also recognized for her contributions to the Marketo community, being a regular contributor to the Marketo Whisperer blog and the Marketing Nation community. Her efforts in developing training programs and facilitating workshops have been instrumental in enhancing the skills of consulting teams. Additionally, she received the peer-nominated Star on Fire company award within her first year at Adobe.