Juanmatias Guerra
About Juanmatias Guerra
Juanmatias Guerra serves as the Marketing Manager for Pro Creatives Iberia at Adobe, where he has worked since 2007. He previously held the position of Worldwide Product Manager at Hewlett-Packard for eight years and has extensive experience in market research and customer profiling.
Work at Adobe
Juanmatias Guerra has served as the Marketing Manager for Pro Creatives Iberia at Adobe since 2007. In this role, he focuses on enhancing Adobe's market presence in Spain and Portugal. He is responsible for managing relationships with advertising and interactive agencies, which aids in promoting Adobe's products to creative professionals. His work includes the launch of significant Adobe products such as Lightroom and CS4, contributing to the brand's visibility and engagement within the pro-photo and graphic design sectors.
Previous Experience at Hewlett-Packard
Before joining Adobe, Juanmatias Guerra worked at Hewlett-Packard as a Worldwide Product Manager from 1998 to 2006. During his eight years at the company, he gained extensive experience in product management and market strategy. His role involved overseeing product lines and contributing to the development of marketing strategies that aligned with global market needs.
Education and Expertise
Juanmatias Guerra holds an MBA from Esade, where he studied from 2001 to 2004. He also studied at the Istituto Europeo di Design, where he completed a Master's program in Ad Campaign and Ad Agency Administration from 2009 to 2010. His educational background equips him with a strong foundation in marketing principles and strategies, particularly in the creative industry.
Market Research and Customer Profiling
In his current role at Adobe, Juanmatias Guerra engages in market research and customer profiling. This work aims to better understand the needs of professional photographers and graphic design professionals. By analyzing market trends and customer feedback, he helps shape Adobe's marketing strategies to effectively reach and serve this target audience.