Kat Robinson
About Kat Robinson
Kat Robinson serves as the Principal of Business Operations for Global B2B Marketing at Adobe, where she has worked since 2022. With extensive experience in marketing and leadership roles across various companies, she specializes in global marketing strategies within the B2B SaaS sector.
Work at Adobe
Kat Robinson serves as Principal of Business Operations in Global B2B Marketing at Adobe, a position she has held since 2022. Based in Seattle, Washington, she is responsible for overseeing Adobe's global operating model to meet performance objectives in B2B marketing. Her role involves strategic planning and execution to enhance Adobe's marketing efforts on a global scale.
Previous Experience in Marketing
Prior to her role at Adobe, Kat Robinson held several significant positions in the marketing sector. She worked at Bridge Partners as a Senior Practice Manager in Marketing Advisory for three months in 2022. She also served as an Engagement Manager for Modern Marketing at Bridge Partners from 2021 to 2022. Her experience includes a four-year tenure at Microsoft as a Senior Manager in Growth Marketing and a year as a Global Content Strategist.
Education and Expertise
Kat Robinson holds a Master of Science in Learning and Organizational Change from Northwestern University, where she studied from 2017 to 2020. She also completed a Professional Development Program at The Wharton School focused on Customer Innovation and Finance in 2019. Her undergraduate education includes a Bachelor of Science in Political Science from Arizona State University. She possesses deep expertise in global marketing at scale, particularly within the B2B SaaS sector.
Background in Community Engagement
Kat Robinson has designed and led communities for higher education alumni networks, employee resource groups, and non-profits. She advocates for and facilitates communities of learners and change makers, utilizing servant and transformational leadership principles. Her approach emphasizes ambitious goals, trust, collaboration, and two-way accountability.
Career Progression
Kat Robinson's career spans various roles in marketing and analytics. She began her career as a Customer Support Team Lead at Baja Motorsports from 2005 to 2010. She later worked at Investis Digital as Director of Digital Strategy & Analytics and as a Senior Content Marketing Strategist. Additionally, she gained experience as a Marketing and Analytics Manager at GuideVine and as an Analytics Intern at Mic.