Katarina Rathke
About Katarina Rathke
Katarina Rathke is an Account Solution Consultant at Adobe, specializing in B2B marketing automation solutions since 2022. She has a strong background in customer journey management and marketing automation, with previous roles at Adobe and OSRAM.
Work at Adobe
Katarina Rathke has been employed at Adobe since 2021, initially serving as a Junior Cloud Solution Consultant before advancing to the role of Expert Solution Consultant. In 2022, she transitioned to her current position as Account Solution Consultant. Based in München, Bayern, Deutschland, she is responsible for managing strategic accounts with long-standing partnerships. Her role involves understanding business needs and translating them into tailored solutions, particularly focusing on Adobe's B2B marketing automation solution, Marketo Engage.
Education and Expertise
Katarina Rathke holds a Bachelor of Science (BSc.) in TUM-BWL from the Technische Universität München, where she studied from 2012 to 2017. She further pursued a Master of Science (MS) in Consumer Affairs at the same university from 2017 to 2019. Her academic work includes a final thesis that explored the potential of Marketing Automation for B2B high-tech companies, highlighting her expertise in marketing automation and its applications in the B2B sector.
Background
Prior to her tenure at Adobe, Katarina Rathke gained experience at OSRAM, where she worked in various roles including Global Media Asset Management and Digital Communication & Marketing. She also completed her Master Thesis at OSRAM in 2019. Earlier in her career, she served as a Student Assistant at the Center for Digital Technology and Management, focusing on Course Management & Marketing. This diverse background has contributed to her skills in customer journey management and lead management.
Professional Experience
Katarina Rathke's professional journey includes significant roles at OSRAM, where she worked from 2017 to 2019. Her responsibilities included managing digital communication and marketing strategies, as well as global media asset management. Additionally, she gained valuable insights into customer journey management and marketing automation during her time in the corporate digital marketing department of a large B2B automotive supplier. This experience laid the foundation for her current role at Adobe.