Kathy Ury
About Kathy Ury
Kathy Ury serves as the Global Product Marketing Lead for Digital Commerce Products at Adobe, where she has worked since 2017. She has a strong background in marketing, having previously held leadership roles at Demand Creation Marketing, Inc. and Visa, and has a proven track record in customer engagement and campaign management.
Work at Adobe
Kathy Ury serves as the Global Product Marketing Lead for Digital Commerce Products at Adobe. She has held this position since 2017, contributing to the company's marketing strategies in the San Francisco Bay Area. In her role, she has focused on enhancing customer engagement through software trials and live demos, which have led to increased product adoption rates. Ury has also pioneered global lead nurture programs that have significantly improved lead conversion rates.
Previous Experience in Marketing
Prior to her current role at Adobe, Kathy Ury worked at Visa as the Director of Account-Based Marketing and Multichannel Marketing Campaigns from 2016 to 2017. In this capacity, she developed and launched onboarding programs for first-time customers, which aimed to enhance customer experience and retention. Before her tenure at Visa, Ury spent 16 years at Demand Creation Marketing, Inc. in various roles, including Owner, Principal, and Director of Global Marketing Programs.
Education and Expertise
Kathy Ury holds an M.B.A. in Marketing from the University of Kent, Canterbury, England. She also earned a B.S. in Applied Behavioral Sciences from the University of California, Davis. Her educational background has equipped her with a strong foundation in marketing principles and behavioral insights, which she applies in her professional roles.
Achievements in Marketing Strategy
Throughout her career, Kathy Ury has advised C-Level executives on marketing strategies, contributing to strategic decision-making processes. She has managed multi-million dollar marketing campaigns, showcasing her expertise in budget management and resource allocation. Ury's initiatives have consistently focused on increasing customer and prospect engagement, leading to higher product adoption and improved lead conversion rates.