Keith D. Bessinger
About Keith D. Bessinger
Keith D. Bessinger serves as the GM and Director of Americas Dx Renewals & Growth at Adobe, where he oversees a team of 60 sales specialists. With extensive experience in enterprise sales and banking, he has held various leadership roles at Adobe and Goldman Sachs, and has a strong background in digital experience and content management.
Current Role at Adobe
Keith D. Bessinger currently serves as GM & Director for Americas Dx Renewals & Growth, focusing on Strategic Verticals & Solution-Led initiatives at Adobe. He has held this position since 2023, overseeing a team of 60 Renewals Sales Specialists across nine teams and sales managers. His role involves managing retention on a portfolio valued at $1.5 billion in Renewals Book of Business (RBoB) and $100 million in growth. Bessinger's leadership aims to drive growth and enhance customer engagement in the digital experience sector.
Previous Experience at Adobe
Bessinger has extensive experience at Adobe, having worked in various roles since 2014. He served as GM - Enterprise Inside Sales, where he managed sales for US Corporate, Territory, Canada, and LATAM. He also held the position of Director & GM for Enterprise Renewals & Growth from 2019 to 2023, focusing on industry, corporate, Canada, and public sector clients. His earlier role as Sr. Manager for Inside Sales in the Adobe Sales Academy further solidified his expertise in sales and customer relations.
Experience at Zions Bank
Prior to his tenure at Adobe, Bessinger worked at Zions Bank in various capacities. He participated in the Officer Development Program on the Commercial Lending Sales track from 2008 to 2009. He then served as a Commercial Lending Relationship Officer II from 2009 to 2010 and as a Sr. Commercial Loans Underwriter from 2006 to 2008. His roles at Zions Bank contributed to his foundational knowledge in commercial lending and relationship management.
Background in Finance at Goldman Sachs
Bessinger's career includes significant experience at Goldman Sachs, where he worked as a Private Banking Associate from 2010 to 2013. He later became a Manager for the Private Wealth Management team from 2013 to 2014. His roles involved engaging with high-net-worth clients and key decision-makers, enhancing his consultative approach and ability to operate in high-performance environments.
Education and Expertise
Bessinger holds a Master's degree in Business Administration from Westminster University, completed between 2011 and 2013. He also earned a Bachelor of Science in Public Relations and Corporate Communication from Utah State University from 2003 to 2006. Additionally, he has an Associate's degree in General Studies from Fresno City College, obtained from 1998 to 2002. His educational background supports his expertise in digital experience, content management, and personalization.