Kelly Chong 张进全
About Kelly Chong 张进全
Kelly Chong is a Regional Enterprise Account Director at Adobe, with extensive experience in sales and marketing across various technology companies in Singapore. He holds an MBA from the University of Nottingham and a B. Eng (Hons) in Electrical Engineering from Nanyang Technological University.
Current Role at Adobe
Kelly Chong serves as the Regional Enterprise Account Director at Adobe since 2017. In this role, she manages enterprise accounts across the region, focusing on solutions from the Digital Media portfolio, including Document Cloud and Creative Cloud. She engages with strategic resellers to deliver comprehensive propositions and emphasizes high-touch key account management to provide value solutions to customers. Her approach aims to exceed customer expectations and ensure customer satisfaction in all account engagements.
Previous Experience in Technology Companies
Kelly Chong has held various positions in notable technology companies throughout her career. She worked at Attrix Technology as Business Unit Manager for Telecom Products & Services from 2003 to 2007. Following that, she served as SMB Business Leader for ASEAN at Nortel Networks from 2007 to 2009. Her experience also includes a role as Regional Telecom Sales Manager at Nexans from 2001 to 2003, and as Regional Sales Manager for Platform Solutions & Emerging Business at Autodesk from 2011 to 2016. Additionally, she worked at Trimble Civil Engineering and Construction as Regional Market Development Manager from 2016 to 2017.
Education and Qualifications
Kelly Chong holds an MBA from the University of Nottingham. She also earned a Bachelor of Engineering with Honours in Electrical Engineering from Nanyang Technological University. Her educational background provides her with a strong foundation in both engineering principles and business management, which she applies in her professional roles.
Channel Ecosystem Expertise
Kelly Chong has developed a deep understanding of the channel ecosystem throughout her career. She has built high-performance channel networks across ASEAN and APAC markets. Her expertise includes developing go-to-market strategies and tactical marketing plans based on Marketing Mix principles. This knowledge enables her to engage effectively with resellers and deliver tailored solutions to meet customer needs.
Career Progression and Roles
Kelly Chong's career spans over two decades in the technology sector, with a focus on sales, marketing, and account management. She began her career at Intel Corporation as Channel Marketing Manager for APAC from 1998 to 2001. After that, she transitioned to Avaya as SME Solutions Marketing Manager for APAC from 2009 to 2010. Her diverse roles have equipped her with a comprehensive skill set that supports her current position at Adobe.