Kishor Rao Aroor
About Kishor Rao Aroor
Kishor Rao Aroor is the Group Manager of Digital Analytics, Testing & Experimentation and Forecasting at Adobe, where he has worked since 2022. He has extensive experience in digital marketing analytics, having held various roles at Adobe and other companies over the past 16 years.
Work at Adobe
Kishor Rao Aroor has been with Adobe since 2014, holding various roles that have contributed to the company's digital analytics capabilities. He currently serves as the Group Manager for Digital Analytics, Testing & Experimentation, and Forecasting, a position he has held since 2022 in Bengaluru, Karnataka, India. Prior to this role, he was a Senior Manager for Digital Analytics and Forecasting from 2021 to 2022, and a Manager for Digital Analytics for adobe.com from 2016 to 2021. His responsibilities include managing worldwide web traffic and conversion forecasts for Adobe.com, as well as overseeing web analysis and optimization efforts for Adobe's Creative Cloud and Document Cloud acquisition business.
Education and Expertise
Kishor Rao Aroor holds a Bachelor of Engineering (BE) in Mechanical Engineering from Visvesvaraya Technological University, where he studied from 2000 to 2004. He also earned a Post Graduate Diploma in Business Management (PGDBM) with a focus on Marketing and HR from MATS School of Business & IT, completing his studies from 2005 to 2007. His educational background supports his expertise in digital marketing, analytics, and forecasting, enabling him to simplify insights derived from complex web data.
Background
Before joining Adobe, Kishor Rao Aroor gained experience in various analytical roles across different industries. He worked at Tesco as a Retail & Digital Analyst in the Electrical Category from 2009 to 2011, and at Fidelity Investments from 2011 to 2014 in multiple capacities, including Marketing and Digital Analytics. He also served as a Research Analyst at Marketics from 2007 to 2008. His early career included a role as a Unit Sales Manager at ICICI Lombard in 2007. This diverse background has equipped him with a comprehensive understanding of customer and marketing analytics.
Achievements
Kishor Rao Aroor has successfully built a core digital analytics team in Bangalore to support Adobe's Global Digital Media business. His work includes managing end-to-end web analysis and optimizing testing efforts for Adobe.com. He has demonstrated expertise in measuring the effectiveness of various digital marketing campaigns and channels, both Above The Line (ATL) and Below The Line (BTL). His ability to simplify complex data insights has contributed to informed decision-making within the organization.