Larry Wen
About Larry Wen
Larry Wen is a Marketing PM at Adobe, with a diverse background in marketing and coaching. He has previously held roles at companies such as Testive, SureCall, and Google, where he focused on user engagement and conversion optimization.
Work at Adobe
Larry Wen has been employed at Adobe as a Marketing Product Manager since 2021. In this role, he focuses on managing web development initiatives with an emphasis on conversion optimization and enhancing user experience. His position at Adobe allows him to leverage his extensive background in marketing and product management to drive effective marketing strategies.
Previous Experience in Marketing and Coaching
Before joining Adobe, Larry Wen held various roles in marketing and coaching. He worked at Testive as an SAT/ACT Coach from 2016 to 2022, where he provided guidance to students preparing for standardized tests. He also served as a Senior Content, PR, and Marketing Specialist at SureCall for 11 months in 2019, where he contributed to raising Monthly Active Users (MAU) and Conversion Rate (CVR) through a personalized onboarding series.
Education and Expertise
Larry Wen studied at the University of California, Los Angeles (UCLA), where he earned a Bachelor of Science degree in Psychology from 2007 to 2011. He also completed his secondary education at Fremont High School from 2003 to 2007. His educational background provides a foundation for his expertise in marketing, user experience, and data-driven decision-making.
Achievements in Email Marketing
During his career, Larry Wen has achieved significant results in email marketing. He led the strategic development of the email channel at a previous organization, resulting in a 60% year-over-year increase in clicks per engagement and doubling the open rate. Additionally, he built an email newsletter subscription from scratch, driving thousands of engagements per month.
Diverse Professional Background
Larry Wen has a diverse professional background, having worked in various roles across different organizations. He served as a Sales Consultant at IXL Learning for three months in 2013, a PR Associate at Movoto for one year from 2014 to 2015, and a Sales/Marketing Executive at DirAction USA Inc. from 2011 to 2013. He also worked at Google as a Customer Experience Program Manager for Google AdWords for 11 months in 2016.