Laura Leedy
About Laura Leedy
Laura Leedy serves as the Head of Experiences Center of Excellence for North America at Adobe, where she has worked since 2020. Previously, she held various marketing roles at Microsoft and Adobe, achieving significant increases in engagement and event attendance.
Current Role at Adobe
Laura Leedy serves as the Head of Experiences Center of Excellence for North America at Adobe, a position she has held since 2020. In this role, she leads a team responsible for executing an average of 85 high-impact activities each quarter, which supports 3,000 named accounts. Under her leadership, the team has achieved a 95% attendance rate for virtual experiential events, demonstrating effective engagement strategies.
Previous Experience at Microsoft Corporation
Before joining Adobe, Laura Leedy worked at Microsoft Corporation as a Senior Marketing Manager from 2005 to 2013. During her eight years at Microsoft, she developed and implemented marketing strategies that contributed to the company's objectives. Her experience at Microsoft laid a strong foundation for her subsequent roles in marketing and event management.
Tenure at Adobe Prior to Current Role
Laura Leedy previously held the position of Head of Field Marketing for various segments in North America at Adobe from 2013 to 2020. During her seven years in this role, she achieved a 7X year-over-year increase in webinar registrations through enhanced event promotion plans. Her efforts significantly contributed to the company's marketing success during this period.
Educational Background
Laura Leedy completed her high school education at Revere High School from 1992 to 1995. She then attended Kent State University, where she studied Journalism and Women's Studies, earning a Bachelor of Arts degree from 1996 to 1998. Additionally, she participated in the Adobe Leadership Circles program, achieving Senior Leadership Enrichment from 2018 to 2019, and completed the LEAD program at WOMEN Unlimited Inc from 2016 to 2017.
Career History and Marketing Expertise
Laura Leedy has a diverse career in marketing, having worked in various roles prior to her current position. She was an Event Marketing Manager at Texas Instruments from 2004 to 2005, where she implemented strategies focused on customer-facing engagements. Additionally, she served as Marketing Manager at Cosentino USA from 2002 to 2004, overseeing marketing efforts across the United States. Her extensive experience has equipped her with a strong skill set in event marketing and customer engagement.