Lei Ye
About Lei Ye
Lei Ye serves as the Senior eCommerce Sales Manager for Adobe's APAC region, based in Shanghai, China, since 2019. With a background in marketing and data analysis, he has previously held positions at Microsoft and Motorola Mobility, contributing to significant growth in eCommerce initiatives.
Work at Adobe
Lei Ye has been employed at Adobe since 2019, serving as the Senior eCommerce Sales Manager for the APAC region. Based in Shanghai, China, Lei is responsible for managing the customer lifecycle from acquisition to renewal on Adobe.com. Lei plays a key role in the pricing strategy, product optimization, and marketing programs for photo-editing mobile applications within the APAC market. Notably, Lei implemented a +200% year-over-year growth during the 2021 11.11 promotion for Adobe's Tmall flagship store, showcasing a strong impact on sales performance.
Previous Experience at Microsoft
Before joining Adobe, Lei Ye held several positions at Microsoft. From 2017 to 2018, Lei worked as a Senior Marketing Manager for Retail Business Strategy in Shanghai, China. Prior to this role, Lei served as the Partner & Channel Marketing Manager for Windows Phone from 2013 to 2014 and as the Senior Marketing Manager for the Xbox Category from 2014 to 2017, both in Beijing and Shanghai, respectively. These roles contributed to Lei's extensive experience in marketing strategy and retail management.
Background in Retail Marketing
Lei Ye began their career in retail marketing at Motorola Mobility, where they worked as a Retail Marketing Manager from 2010 to 2012 in Beijing, China. This early experience laid the foundation for Lei's subsequent roles in marketing management, particularly in the technology sector. The skills developed during this period have been instrumental in Lei's later success in eCommerce and sales management.
Education and Expertise
Lei Ye holds a Master's degree in Data Communications from The University of Sheffield. This educational background provides a strong foundation in data analysis and communication technologies. Lei is proficient in using various analytical tools, including Tableau, Adobe Analytics, and Adobe data science methodologies, which are essential for data-driven decision-making in eCommerce.