Lena Alexander
About Lena Alexander
Lena Alexander is a Senior Analytics Manager specializing in Strategy and Growth at Adobe, where she has worked since 2019. With a background in mechanical engineering and marketing, she has held various analytical roles at companies such as ServiceNow, Cisco, and Intuit, contributing to significant advancements in analytics frameworks and campaign conversions.
Work at Adobe
Lena Alexander has been employed at Adobe as a Sr Analytics Manager in Strategy & Growth since 2019. In this role, she is responsible for the integration of platforms, technical requirements for new products and initiatives, UI development, and the development of new data infrastructure. She has created a customer-centric analytics framework that incorporates user profiles, engagement metrics, and web behavior, leading to the establishment of key ETL pipelines for three non-genuine programs.
Previous Experience in Analytics and Marketing
Prior to her current position at Adobe, Lena Alexander held various roles in analytics and marketing. She worked at ServiceNow as a Sr Business Analyst and Strategy and Insights Lead from 2018 to 2019. Before that, she was a Sr Business Analyst at Cisco for Webex from 2017 to 2018, and at Intuit for Quickbooks and Payroll from 2015 to 2016. She also served as a CRM Marketing Manager at Bebe stores for a brief period in 2013 and as a Marketing Analyst at HP from 2013 to 2014.
Education and Expertise
Lena Alexander holds a Bachelor’s Degree in Radio Electronics from Kyiv College of Radioelectronics, which she completed from 1986 to 1991. She furthered her education at the National Technical University of Ukraine 'Kyiv Polytechnic Institute', earning a BS in Mechanical Engineering from 1990 to 1996. Additionally, she obtained an MBA in Marketing from Notre Dame de Namur University between 2010 and 2012.
Key Projects and Contributions
Throughout her career, Lena Alexander has contributed to various projects that enhance analytics and marketing strategies. She built a propensity model to identify key attributes driving conversions and developed key personas to improve communication and user experiences. At Adobe, she extended the analytics grid to three programs, which advanced multi-touch campaign conversion and contributed to the growth of Annual Recurring Revenue (ARR). She also applied machine learning techniques focused on fraud prevention and global piracy conversion.