Lívia Rizzuto Gallo
About Lívia Rizzuto Gallo
Lívia Rizzuto Gallo serves as the Data & Insights Practice Lead at Adobe, a position she has held since 2022. With a background in digital analytics and marketing technology, she has worked for several companies and is currently pursuing advanced studies in marketing management and leadership.
Work at Adobe
Lívia Rizzuto Gallo serves as the Data & Insights Practice Lead at Adobe, a position she has held since 2022. In this role, she is responsible for translating business objectives into customized technical solutions within the Adobe Experience Cloud. Her focus areas include Real-Time Customer Data Platform (CDP), Adobe Analytics, and Customer Journey Analytics. Gallo's expertise in data and insights supports Adobe's commitment to delivering tailored analytics solutions for clients.
Previous Experience in Digital Analytics
Before joining Adobe, Lívia Rizzuto Gallo worked at CI&T as a Digital Analytics Senior Manager for six months in 2021. She also held multiple roles at Fbiz, including Analista Senior de Web Analytics from 2013 to 2014 and Coordenadora de Tecnologia de Marketing from 2015 to 2017. Additionally, she served as a Digital Analytics Manager at CI&T from 2019 to 2022, where she developed her skills in digital analytics and marketing technology.
Education and Expertise
Lívia Rizzuto Gallo studied Mathematics at the Instituto de Matemática e Estatística - Universidade de São Paulo (IME-USP) from 2006 to 2011. She has furthered her education by pursuing a Master's degree in Marketing Management, Growth, and Consumer Experience at FGV - Fundação Getulio Vargas, expected to be completed in 2024. Gallo is also enrolled in the Women’s Leadership Program at Yale School of Management and has studied Statistical Applications for Marketing at ESPM Escola Superior de Propaganda e Marketing.
Teaching Experience
In addition to her roles in analytics and marketing, Lívia Rizzuto Gallo has experience in education. She worked as a professor at ComSchool from 2017 to 2019 and taught Mathematics at Cursinho da Poli in 2009. Her teaching roles reflect her commitment to sharing knowledge and expertise in mathematics and digital analytics.
Achievements in Digital Analytics
Lívia Rizzuto Gallo received recognition for her leadership in implementing the first successful PDCA and Experimentation cases at CI&T. This initiative inspired the development of a new practice within the company, showcasing her ability to drive innovation and improve processes in digital analytics.