Lonnie Buchanan
About Lonnie Buchanan
Lonnie Buchanan is an Enterprise Account Director specializing in Travel and Hospitality at Adobe, where he has worked since 2024. He has extensive experience in digital marketing and sales, having held various leadership roles at companies like Oracle, Digital Remedy, and Rocket Fuel.
Work at Adobe
Lonnie Buchanan currently serves as the Enterprise Account Director for Travel and Hospitality at Adobe. He has held this position since 2024, contributing to the company's efforts in the travel and hospitality sector. His role involves managing key accounts and developing strategies to enhance client relationships within this industry.
Previous Experience at Oracle
Buchanan worked at Oracle as the Global Agency Development Lead from 2021 to 2024. During his three-year tenure in Colorado, he focused on developing agency partnerships and driving business growth through strategic initiatives.
Sales Leadership at Digital Remedy
Before joining Oracle, Lonnie Buchanan was the Sales Director at Digital Remedy from 2020 to 2021. In this role, he was responsible for leading sales efforts and managing client relationships in the Denver Metropolitan Area.
Educational Background
Lonnie Buchanan studied at the University of Illinois Urbana-Champaign, where he earned a Bachelor of Science degree in Advertising from 2000 to 2002. He also attended Illinois Eastern Community Colleges-Olney Central College, achieving an Associate's Degree in Business, Management, Marketing, and Related Support Services from 1997 to 1999.
Diverse Experience in Digital Marketing
Buchanan has extensive experience in digital marketing, having held various positions across multiple companies. His roles have included Senior Sales Director at Choozle, VP Brand Strategy at AdsNative, and Business Strategy Partner at Rocket Fuel Inc. He has developed expertise in digital marketing platforms, including DMP, DSP, ABM analytics, and SaaS.