Lorena Fortuna
About Lorena Fortuna
Lorena Fortuna is a Senior Manager of Demand Generation at Adobe, where she has worked since 2022. She has extensive experience in marketing and customer success, having held various roles at companies such as Televerde, Marvel Marketers, and Matrix Medical Network.
Work at Adobe
Lorena Fortuna currently serves as Senior Manager of Demand Generation at Adobe, a position she has held since 2022. In this role, she focuses on driving demand generation strategies and initiatives to enhance customer engagement and business growth. Prior to her current position, she worked as an ABM Program Manager at Adobe from 2021 to 2022, where she contributed to account-based marketing efforts.
Previous Experience in Marketing
Before joining Adobe, Fortuna worked in various marketing roles. She was a Marketing Strategist and Consultant at Freelance Marketing and Creative Services from 2019 to 2022 in the Phoenix, Arizona Area. Additionally, she held the position of Customer Success Manager at Marvel Marketers for 10 months in 2018. Her experience also includes roles at Televerde, where she served as Marketing Specialist, Marketing Manager, and Sr. Marketing Manager from 2011 to 2018.
Education and Expertise
Lorena Fortuna earned a Bachelor’s Degree in Sociology from Arizona State University, where she studied from 2003 to 2007. Her educational background provides her with a strong foundation in understanding consumer behavior and market dynamics, which she applies in her marketing roles.
Background in Customer Engagement
Fortuna has a solid background in customer engagement, having worked as Member Engagement Manager at Matrix Medical Network from 2019 to 2020. Her experience in customer success roles, particularly at Televerde and Marvel Marketers, has equipped her with skills in managing client relationships and enhancing customer satisfaction.
Early Career in Human Resources
Earlier in her career, Lorena Fortuna worked as a Human Resources Manager at Leggett & Platt from 2008 to 2009 in the Phoenix, Arizona Area. This role provided her with insights into organizational dynamics and employee engagement, which have been beneficial in her subsequent marketing and customer success positions.