Lucas Goycoolea Molina
About Lucas Goycoolea Molina
Lucas Goycoolea Molina is a Senior Business Developer at Adobe Experience Cloud, specializing in B2B marketing and eCommerce strategies across Latin America. He has extensive experience in the digital ecosystem, having worked with prominent companies like Nestlé, VTEX, and The Coca-Cola Company.
Work at Adobe
Lucas Goycoolea Molina currently serves as a Senior Business Developer for Adobe Experience Cloud, a position he has held since 2022. In this role, he focuses on expanding Adobe Experience Cloud's presence across multiple Latin American countries, including Chile, Argentina, Peru, Uruguay, Bolivia, and Paraguay. Prior to this, he worked at Adobe as a Business Development professional for Adobe Commerce/Magento from 2021 to 2022. His experience at Adobe emphasizes his expertise in the SaaS and PaaS software industries.
Previous Experience in eCommerce
Lucas has extensive experience in the eCommerce sector, having held various roles that contributed to his understanding of online sales and customer relationships. He worked at VTEX as an eCommerce Business Development & Marketing B2B Manager from 2019 to 2021 and as a Customer Care eCommerce representative from 2018 to 2019. Additionally, he served as an eCommerce Product Manager at elSuper.cl in 2017. His roles involved managing supplier relationships and overseeing projects from initiation to daily sales.
Education and Expertise
Lucas studied at Universidad del Desarrollo, where he earned a degree in Ingeniero Comercial con Distinción, mención en Emprendimiento from 2012 to 2017. He also attended The Newland School from 1998 to 2011. His educational background provides a solid foundation for his career in business development and marketing, particularly in the technology and eCommerce sectors. He possesses a deep understanding of programming languages such as HTML, React, JS, and CSS, which enhances his capabilities in the digital ecosystem.
Career Development and Skills
Throughout his career, Lucas has developed a strong focus on customer experience and retail within the technology sector. He has managed relationships with key players in the Latin American digital ecosystem, which has been crucial for driving business growth in the region. His skills include strategizing B2B marketing campaigns and field marketing, particularly in the South Cone LATAM region. His diverse experience across various companies has equipped him with a comprehensive skill set in business development.
Internships and Early Career
Lucas began his professional journey with internships that laid the groundwork for his career. He worked at Nestlé as an eCommerce Intern from 2015 to 2016 and participated in The Coca-Cola Company's University Talent Program as a Trainee in Operations from 2016 to 2017. He also held a position at Grupo Security, assisting in the cultural area from 2013 to 2016. These early experiences contributed to his understanding of business operations and customer service.